Supercharging creativity: How Adobe and Gen AI are shaping the future of creation

Creativity has always been the heartbeat of progress. Today, with generative AI (Gen AI) becoming more accessible and powerful, the very boundaries of creation are being redefined. Adobe, one of the pioneers at the intersection of creativity and technology, has emerged as a leader in harnessing Gen AI to empower creators worldwide — enabling them to dream bigger, work smarter, and deliver exceptional results faster than ever.

The recently concluded 23rd Adobe Summit – the flagship digital experience conference – in Las Vegas, pivoted around the…