Instagram cofounder Kevin Systrom calls out AI firms for ‘juicing engagement’

Instagram cofounder Kevin Systrom has criticised artificial intelligence (AI) firms for prioritising user engagement over usefulness, likening their behaviour to the tactics once used by social media platforms to grow rapidly. Speaking at StartupGrind, as reported by TechCrunch, Systrom warned that many AI companies are “trying to juice engagement” by prompting users with unnecessary follow-up questions rather than delivering meaningful insights.

“You can see some of these companies going down the rabbit hole that all the consumer companies have…