Death of the sustainability poster child: What does it teach us?

The year 2019 can be recalled for two events that today give rise to interlinked questions about green ventures in the Indian transportation sector. 2019 was the year when Blu Smart was launched. It was also the year that the government rolled out the National Mission on Transformative Mobility and Battery Storage.

BluSmart started in January 2019 with an exciting green mandate, prepared to take on the duopoly that Uber-Ola firmly commandeered in India’s top three megacities. Here was a cab service that used electric vehicles while the customers had…