SoftBank-Backed ElasticRun’s Plan To Take On Udaan, Jumbotail

The B2B ecommerce space in India has seen a shake-up perhaps like no other sector in the recent past.

Be it Jumbotail acquiring Solv India for strengthening its vertical play, or Udaan raising funds at 50% valuation drop, or Dealshare running into a rough patch, or more recently ElasticRun focussing squarely on improving margins even at the cost of a slump in GMV sales, the business segment has been bustling with activities.  

ElasticRun, for instance, took a 49% decline in operating revenue to INR 2,434.8 Cr in FY24, but it brought along a…