Flipkart unveils ‘Creator Cities’ to boost influencer-led video shopping

Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of ‘Creator Cities’ as it looks to scale Video Commerce. These are dedicated physical production space across Mumbai, Bangalore, and Gurgaon. Spanning 18,000 sq. ft., these facilities are built to integrate content creation, influencer marketing, and commerce.

The Creator Cities will be driven by over 300 production experts and will host over 200 creators monthly. The infrastructure aims to support brands in developing scalable content strategies and enhance creator…