Flipkart At Crossroads, Kuku FM Vs Pocket FM & More

Flipkart’s Quick Commerce Dilemma

As Flipkart nears its much-anticipated D-Street debut, the ecommerce titan is grappling with a high-stakes dilemma. Should it chase revenue by burning capital in its recently floated quick commerce arm, Minutes, or should it protect core margins and let quick commerce rivals steal its revenue pie? What’s it gonna be?

A Game Of Balance: To sustain in the cash-guzzling quick commerce realm, Flipkart needs to strike the balance between splurging heavily and…