Google AI Mode Shows 91% URL Change Across Repeat Searches

A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results.

The research also shows minimal overlap between AI Mode sources and traditional organic search rankings.

Published by SE Ranking, the study examines how AI Mode performs in comparison to Google’s AI Overviews and the top 10 organic search results.

“The average overlap of exact URLs between the three datasets was just 9.2%,” the study notes, illustrating the volatility.

Highlights From The Study

AI Mode Frequently Pulls Different Results

To test…