Apple Support app may soon get a generative AI assistant

Apple might be the next company to add a ChatGPT-style chatbot to its Support app, likely as a way to automatically handle cases covered in its documentation and hand off only the trickier ones to a human. All things considered, this is a good move.

A ‘Support Assistant’ potentially powered by a third-party model

The Support app already has a live chat feature that connects users to actual humans, but wait times can get a bit unpredictable depending on the time of day, or after…