Blinkit Plans Pivot To Inventory-Led Model From September: Report

Quick commerce major Blinkit is reportedly switching to an inventory-led model from September 1

Under the new model, the company will purchase goods directly from sellers, rather than merely stocking them

Blinkit had already mailed its sellers, informing them of the transition to a new model

Eternal’s quick commerce arm Blinkit is reportedly switching to an inventory-led model from September 1. Following the move, the company will purchase goods directly from sellers,…