Google Says AI Won’t Replace The Need For SEO

Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem and AI chatbots as they exist today.

Context Of Discussion

The context of the discussion was about SEO basics that a business needs to know. Mueller then mentioned that businesses might want to consider hiring an SEO who can help navigate the site through its SEO journey.

Mueller observed:

“…you also need someone like an SEO as a partner to give you updates…