Facebook rolls out new rules to curb spam, takes down 10 million fake profiles

Meta has announced that it is cracking down on ‘unoriginal’ content on Facebook in a bid to “protect and elevate creators sharing original content”. The move comes shortly after YouTube implemented a similar policy that demonetises content deemed “repetitious” or “inauthentic”.

In a blog post outlining its new policy, Meta stated that it has launched a long-term initiative to make the Facebook Feed more relevant and to support authentic creators by targeting “spammy content”. The company noted that it has taken action against…