Google’s Top 5 SEO Tools

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow.

These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else.

Let me walk you through the five Google tools I use daily and why they’ve become indispensable for serious SEO work.

1. Lighthouse

Screenshot from Chrome DevTool, July 2025

When I first discovered Lighthouse tucked away in Chrome’s…