The Smart Money on How Devs Should Charge for Apps

Developers should avoid implementing long-term subscription plans for their apps. Instead, a recent report indicates users prefer weekly subscriptions or one-time purchases.

Compared to last year, long-term subscriptions are slightly down and lifetime subscriptions fell by 52.3%. In contrast, weekly subscriptions show the strongest growth, and one-time purchases are also rising, according to a new State of In-App Subscriptions report.

The report was created by the all-in-one service for in-app subscriptions company Adapty. It looked at…