Airtel-Perplexity deal gives the AI giant an entry into India market

Indian telecom giant Bharti Airtel announced a partnership with artificial intelligence (AI) major Perplexity which provides all Airtel customers (mobile, broadband, and DTH) with a free 12-month subscription to Perplexity Pro, a search and answer engine subscription usually priced at about Rs 17,000 per year globally.

What this means

This marks Perplexity’s first partnership with an Indian telecom company, giving the former access to Airtel’s 360 million users to spread its international footprint. Pro offers features like access to models like GPT…