Very Hard To Build A Brand On Quick Commerce: Innovist’s Rohit Chawla

Innovist founder and CEO Rohit Chawla believes quick commerce is not the best place to build a brand today

“It’s very hard to build a brand on quick commerce,” said Chawla at Inc42’s ‘The D2C & Retail Summit’, pointing out that the space is still evolving and costly to operate

Chawla said that high operational costs for the quick commerce channel often get passed on to the brands

Innovist founder and CEO Rohit Chawla believes quick commerce is not the best…