The SEO Industry Is Teaching The Wrong Skills

Generative AI-driven search isn’t a trend; it’s the new baseline. Tools like Gemini and ChatGPT have already replaced traditional queries for millions of users.

Your audience doesn’t just search anymore: They ask. They expect answers. And those answers are being assembled, ranked, and cited by AI systems that don’t care about title tags or keyword placement. They care about trust, structure, and retrievability.

Most SEO training programs haven’t caught up. They’re still built around tactics designed for a ranking algorithm, not a…