Vivo leads in volume, iPhone 16 in shipments as India’s smartphone market recovers in Q2 2025: Counterpoint report

Apple’s iPhone 16 emerged as the most-shipped smartphone in India during the April–June quarter of 2025, marking a significant shift in market dynamics typically dominated by mid-range Android models. According to Counterpoint Research’s latest India Smartphone Tracker, the device’s strong performance was driven by aggressive promotions, extended EMI plans, and improved offline execution, helping Apple record its highest-ever Q2 shipments in the country.

India’s smartphone market overall grew eight per cent year-on-year (YoY) in volume and…