Invalid Ad Traffic From Deceptive Serving Down 40%

Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.

• Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving.
• Google now reviews content, placements, and interactions more precisely.
• Advertisers are not charged for invalid traffic, with credits applied after detection.

…