Lifelong Online Nets $13 Mn At $500 Mn Valuation

D2C consumer durables brand Lifelong Online raised the funding from its existing investors

The valuation number may be even higher, a source said, adding that the startup plans to deploy the capital for general business expenses

Lifelong Online sells consumer durable products across two categories – home and kitchen, and health and fitness

D2C consumer durables brand Lifelong Online has raised $13 Mn (INR 114 Cr) from existing backers at a post-money valuation of…