Local SEO ‘Best Practices’ Aren’t Universal: Yext Study

A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same across industries and regions.

The dataset, drawn from the company’s Scout Index, focuses on what correlates with visibility in Google’s Local Pack, not just overall map presence.

What Yext Found

Review Management Emerges As The Strongest Signal

The clearest pattern is around reviews. Yext states “Review engagement dominates,” calling it “the most consistent driver of Local Pack visibility across all industries and…