X’s declining Android app installs are hurting subscription revenue

Elon Musk’s X is struggling on Android devices in terms of new installs, even while App Store downloads grow, according to new data from app intelligence provider Appfigures. In July 2025, X downloads on Google Play saw a significant decline, as new installs dropped by 44% year-over-year worldwide, even as iOS downloads grew by 15%.

This steep drop in installs is pulling down X’s overall average, leading to a 26% decrease in total mobile downloads year-over-year as of July. That’s still slightly better than the month prior, when total…