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ET Soonicorns Summit 2025: Meat isn’t built for 10-minute delivery, say Licious founders
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Abhay Hanjura and Vivek Gupta, cofounders of meat and seafood platform Licious, said quick commerce has reshaped consumer expectations, but not every category can fit into the 10-minute model popularised by Blinkit and Swiggy Instamart.
Speaking to ETtech editor Samidha Sharma at The ET Soonicorns Summit 2025 in Bengaluru on Friday, the founders pointed out the inherent challenges in stocking highly perishable meat products across hundreds of dark stores. “Meat has a two-day shelf life, and we have 300 products. It is simply not viable to stock such…
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