Instagram’s new feature helps college students connect with others on campus

Instagram is introducing a new feature aimed at helping college students connect with people on campus, the company announced on Tuesday. The launch comes a week after TikTok rolled out a nearly identical feature.

The new option allows students in the U.S. to add their college or university to their profile banner and browse a list of students at their school.

Students will see an “Add School” option on their profile, which they can click to complete a verification process through the student verification platform UNiDAYS to display…