Google Brings Loyalty Offerings To Merchant Retailers

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks.

Retailers who have loyalty offerings to their customers, such exclusive pricing, shipping, and points, can now show across both free listings and paid Shopping ads.

In addition to the loyalty offering, Google Ads is introducing a new loyalty goal to help brands optimize toward higher-value customers rather than focusing purely on short-term clicks.

The move, which officially launched on August 26, 2025, signals Google’s deeper…