iPhone 17 a sell-out before launch? 70% of US users plan to upgrade ahead of Apple’s ‘Awe Dropping’ event on Sept 9

Ahead of Apple’s launch of its new iPhone 17 series at its autumn keynote on 9 September, a striking 70% of US users say they plan to upgrade, according to a recent survey.  

Branded “Awe Dropping,” the Apple event is being billed as one of the company’s most consequential launches of the year. As expected, the focus will fall on the new iPhone 17 family, alongside expected updates to the Apple Watch, AirPods, and the company’s growing suite of artificial intelligence (AI) features.

Survey signals strong upgrade demand

Ahead of the iPhone 17…