D2C ecommerce roll-up unicorn Mensa Brands acquired peanut butter brand MYFITNESS

D2C ecommerce roll-up unicorn Mensa Brands acquired peanut butter brand MYFITNESS to make its foray into the health food category.

According to a statement, MYFITNESS will work on expanding its footprint, launching new categories, scaling D2C, investing in brand-building, and expanding to global markets as a result of this new partnership with Mensa Brands. MYFITNESS sells a variety of health and fitness foods, including flavoured peanut butter, crispy peanut butter, and high-protein bars. MYFITNESS is targeting millennials, Gen Z, and athletes.