X suing X: A social media company is suing popular social media platform

Florida-based social media company X is suing Elon Musk’s rebranded Twitter, also called X, for alleged loss in revenue and unfair competition. X Social Media claims that since 2016 it has invested in creating a distinctive X mark associated with social media advertising services, and that confusion between the two companies has caused it to lose clients. The lawsuit raises questions about trademark law and the potential for confusion when similar names are used. X Social Media is seeking for Musk’s company to stop using the X brand name. It is unclear whether the court will hear the case or what Musk’s company plans to do.