AI and ayurveda: Technology can help ayurvedic methods stand out in a crowded wellness arena

There is a growing desire for authentic guidance on ayurveda, says Varun Jairath, CEO & Co – Founder, Purely Yours & Herby Angel. While Purely Yours caters to adults, Herby Angels focuses on the wellbeing of babies and children. Jairath has taken it a step further by marrying the principles of ancient ayurvedic wisdom with new-age technology like AI. The result, Jairath says, is the potential for Ayurveda to thrive on personalisation. In a chat with ET Digital, Jairath talks about the idea behind the brands, the opportunities of using technology to…