AI becomes spiritual guide for customers on devotional apps

Spiritual and devotional platforms like AppsForBharat, Utsav and Bhagva, and astrology startup Vaya are increasingly turning to artificial intelligence, for matching devotees with the right priests and translating chants in real time to training models to predict astrological aspects such as planetary movement and understand birth charts.

The push for the use of AI by these startups comes as they look to deepen engagement and enhance the virtual spiritual experience for users.

AI models are being fine-tuned using large volumes of astrological texts,…