AI-generated content needs blockchain before trust in digital media collapses

Opinion by: Roman Cyganov, founder and CEO of Antix

In the fall of 2023, Hollywood writers took a stand against AI’s encroachment on their craft. The fear: AI would churn out scripts and erode authentic storytelling. Fast forward a year later, and a public service ad featuring deepfake versions of celebrities like Taylor Swift and Tom Hanks surfaced, warning against election disinformation. 

We are a few months into 2025. Still, AI’s intended outcome in democratizing access to the future of entertainment illustrates a rapid evolution — of a…