AI-led ad frauds skim billions from brands one click at a time

Want to boost your Instagram reel views? You can now buy 1,000 views for a dollar. From China to Egypt, the booming black market of fake clicks or ‘click farms’ are gaming the system to artificially inflate website traffic metrics and mislead advertisers.

Similar ad fraud tactics like traffic exchange credits, proxy traffic services are burning advertising dollars. For instance, in a traffic exchange networks, users agree to view each other’s websites in order to increase page views or ad impressions, but they do not lead to any real engagement…