Airtel partners with Perplexity to offer free AI search subscription to users

Bharti Airtel on Thursday announced a partnership with AI-powered search platform Perplexity, under which all of Airtel’s customers will receive a free 12-month subscription to Perplexity Pro, a service otherwise priced at ₹17,000 per year globally.

The offer is available to Airtel’s mobile, broadband, and DTH subscribers through the Airtel Thanks app. This marks Perplexity’s first collaboration with an Indian telecom operator. According to the latest data from Telecom Regulatory Authority of India (TRAI), Airtel currently has over 390 million…