Amazon CEO Andy Jassy Wants to Place Advertisements in Multiturn Conversations With Alexa+

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Amazon CEO Andy Jassy plans to introduce advertisements within Alexa+ conversations, a first for the company. Alexa+, an AI-powered version of the voice assistant launched in February, is currently available in the US and used by millions. Jassy aims to insert ads mid-conversation, marking a new revenue strategy for the premium service. This move signals Amazon’s intent to further monetize its popular voice assistant platform. The details of the ad implementation and user experience remain to be seen.

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