Amazon goes live with quick commerce service Now in Bengaluru

Amazon has launched its quick commerce service, Amazon Now, across three pin codes in Bengaluru, marking its formal entry into India’s rapidly growing 10-15 minute delivery market. The service is currently in beta mode and is available to select users, according to details on the Amazon app and people aware of the development.

The ecommerce giant has set up 10-15 dark stores to support deliveries in the city and plans to expand its footprint in the coming weeks, sources said. The launch comes after multiple internal pilots.

In response to ET’s query….