Amazon launches ‘Buy for Me’ feature to help customers shop from other brands

Amazon has launched a new feature called “Buy for Me” in beta for a small group of US customers using the Amazon Shopping app on iOS and Android. The feature allows customers to find and purchase certain products from other brands’ websites when those products are not available on Amazon.Amazon plans to start with a limited number of brands and products and will expand the feature based on customer feedback.

Currently, Amazon offers hundreds of millions of products across more than 35 categories, including home, apparel, electronics, media, beauty,…