Amazon Partners with Hyundai for Online Car Sales in 2024

Big tech company Amazon, currently building its new LLM codenamed Olympus, is set to introduce online vehicle sales in the U.S. in 2024, with Hyundai, as part of their strategic partnership. This collaboration aims to enhance the vehicle buying experience, integrate Alexa into upcoming Hyundai models, and revolutionise customer interactions and business operations through Amazon Web Services (AWS).

Now auto dealers will be able to sell vehicles through Amazon’s U.S. store in 2024, with Hyundai being the inaugural brand available for purchase. This digital shopping experience allows customers to browse, select, and purchase cars online, providing the flexibility to either pick up the vehicle or have it delivered by their local dealership. 

The process involves searching for vehicles on Amazon based on preferences, selecting a car, and completing the transaction within the familiar Amazon interface.

This multiyear agreement involves migrating on-premises applications to AWS, enabling Hyundai to adopt a cloud-first technology strategy. Prioritising areas like manufacturing, supply chain optimisation, security, disaster recovery, and connected vehicle development, Hyundai aims to leverage AWS capabilities, including AI and the IoT.

Furthermore, Hyundai’s next-generation vehicles, starting from 2025, will integrate Alexa for a more responsive and interactive driving experience like playing music, setting reminders, updating to-do lists, and managing smart home devices while on the road. 

After being quiet for a while in the space of generative AI, Amazon’s Olympus is expected to enhance features across Amazon platforms, including the online retail store, Alexa voice assistant, and AWS. Olympus aims to outperform its predecessor, “Titan,” which faced delays last year due to performance issues compared to OpenAI’s ChatGPT. The official announcement by AWS is expected in December. 

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