Apple allows in-app NFTs in App Store, but charges a 30% transaction fee

Apple will allow nonfungible tokens (NFTs) to be purchased within apps designed for its mobile devices, but it will take its usual 30% cut of such transactions, limiting the appeal for users such as gamers.

The company’s most recent update to its App Store guidelines included explicit restrictions for the buying, selling, and trading of cryptocurrencies and NFTs in apps, much to the chagrin of blockchain enthusiasts who believe this will reduce the technology’s appeal to new users. The rules, which were released cover cryptocurrency and NFT trading. The updated guidelines permit apps to “facilitate transactions or transmission of cryptocurrency” on approved exchanges that adhere to local laws.