Apple is making the movies Hollywood won’t, and it’s paying off big

’Think different’ was an iconic Apple ad campaign, and it might just be the best way to summarize the company’s new Apple TV+ strategy for movies. Here’s why recent debuts like Highest 2 Lowest and F1 reflect a growing trend of Apple making movies that Hollywood won’t.

Apple has found success with big-budget, original films in an industry of sequels and remakes

Just one short year ago, Apple’s movie strategy was in disarray.

Following a string of box office…