Apple likely to shake up its iPhone launch cycle with staggered release from 2026

Apple is reportedly preparing a shake-up in its iPhone release strategy, with the iPhone 18 series potentially rolling out in phases rather than the traditional September launch window. According to The Information, the tech giant could begin staggering its iPhone launches from 2026, in a move that would mark a significant departure from its usual approach.

Sources cited in the report claim Apple plans to unveil the premium iPhone 18 models — likely to include the iPhone 18 Pro, iPhone 18 Pro Max, and a new iPhone 18 slim variant — in autumn 2026….