Apple may transition to a staggered release schedule with iPhone 18 lineup: report

According to a new report from Wayne Ma from The Information, Apple may be looking to shake up its release strategy with the iPhone 18 lineup, with some models launching in the fall as they would normally, and others moving to a new spring release window.

With this plan, Apple hopes to “rejuvenate” its iPhone sales. In more recent years, iPhone sales have remained pretty stagnant, as year over year upgrades have gotten smaller.

Part of Apple’s plan to revive its sales has to…