Apple wins Grand Prix at Cannes for ‘Shot on iPhone’ campaign

Apple’s famous “Shot on iPhone” ad series has just earned one of the advertising industry’s highest honors: the Grand Prix in the Creative Effectiveness Lions category at this year’s Cannes Lions International Festival of Creativity. Not bad for a campaign that started a decade ago.

The Creative Effectiveness Lions specifically reward campaigns that prove long-term business impact through creativity. This year marked the fourth consecutive year of growth in submissions for…