Apple’s rumored iPhone 18 release strategy may sound odd, but it has numerous benefits

Recently, multiple reports have claimed that Apple will be switching up its iPhone release schedule beginning in 2026. Starting with the iPhone 18 lineup, we’ll have a split launch, with the higher end models launching in the fall, and the entry-level models launching in the following spring.

While this does feel like a weird decision, it will have some noteworthy benefits for all iPhone users.

Recap

In case you missed it, the split iPhone launch rumor essentially goes as…