Apple’s use of fake data to train AI is not as weird as it sounds

Last weekend, Bloomberg’s Mark Gurman and Drake Bennett published a comprehensive look into what went wrong with Apple Intelligence.

The piece details everything from years-long oversights to a deep misunderstanding of AI’s potential at the company’s highest levels. But more importantly, it also outlines what Apple is doing now to catch up. One of those efforts? A push into synthetic data.

As Gurman and Bennett put it:

All this has left Apple’s researchers more heavily…