Apple’s weighing major shift to prove it’s serious about theatrical movies

Apple’s biggest theatrical gamble ever, the $250 million F1 The Movie, arrives in US theaters tonight. On the heels of its release, a new report reveals that the company is weighing a big move that would prove it’s serious about theatrical.

Apple might start its own theatrical distribution unit, per WSJ

Ben Fritz and Joe Flint write at The Wall Street Journal:

Apple hasn’t invested in the capacity to release and advertise its own movies, as Amazon did when it acquired…