As more consumers ditch sugar, Coca-Cola is betting big on milk

The fast-growing Fairlife brand has become crucial to Coca-Cola’s pivot from sugar, but now the soda giant needs to convince investors there’s more to come

When walking into Coca-Cola’s office in Chicago’s trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant cowbell.
Inside, a handful of the 900 employees — dubbed “super tasters” — hone and closely guard one of the soda giant’s most valuable formulas. But these workers aren’t sipping Coke or Sprite. They are drinking milk.

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