B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)

B2B marketers are taking a page from the B2C playbook and seeing real results.

According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth.

The study, based on responses from 1,500 senior marketers across six countries, found that 94% believe trust is the key to success in B2B.

But many brands are moving away from traditional lead-gen tactics and turning instead to emotionally resonant…