BigBasket’s Secret Moat, Amicus Closes $214 Mn Fund & More

BigBasket’s INR 4,000 Cr Moat

Even before Zepto, Blinkit and Swiggy Instamart came into existence, BigBasket was building a secret moat for itself. Today, its private label business (the secret moat) in online grocery gives it an edge over quick commerce rivals of all shapes and sizes.

A Dark Horse: While competitors are scrambling for market share, BigBasket has silently built a formidable portfolio of in-house brands. From everyday staples and fresh produce to household essentials, private labels accounted for a staggering 40% of…