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Bill Gates’ daughter taps ChatGPT to taste startup success: Here’s all you need to know

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Tech billionaire Bill Gates’ daughter’s fashion tech startup, Phia, has made headlines as the founder, Phoebe Gates, revealed her marketing strategy woven around artificial intelligence (AI) tools.

Phoebe Gates said AI tools like ChatGPT have been a creative partner for her startup, Phia, to track market trends and viral content on social media platforms like Instagram and TikTok.

The comments came during her interaction with cofounder Sophia Kianni on The Burnouts podcast, which was started by the duo to invite guests who candidly talk about their…

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