Blinkit Pivots To Variable Commission Model To Improve Take Rate

Blinkit will begin charging sellers and brands selling on the platform a variable commission rate depending on the selling price of the item, effective March 13

The move is expected to help the quick commerce major improve its take rate

The revision in the rate structure comes at a time when Blinkit’s bottom line has taken a hit amid aggressive dark store expansion and intensifying competition

Zomato-owned quick commerce platform Blinkit is reportedly revamping its commission model and shifting from fixed rates to…