Bollywood stars tighten contracts to block AI voice and likeness misuse

As artificial intelligence (AI) blurs the lines between reality and replication, top Bollywood actors are legally fortifying their creative identities. Industry A-listers are now mandating contract clauses that restrict producers from using their voices, body scans, or likenesses beyond the agreed-upon scope.

The move comes amid concerns over AI-powered manipulation in dubbing, advertising, and post-production. The debate has intensified globally following the controversy surrounding The Brutalist, a Best Picture Oscar-nominated A24 film.

The Brady…